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THE ULTIMATE BRAND: THE FIRST GRANDCHILD

Starbuck’s, McDonald’s, Mercedes, BMW, Nike, Reebok, Budweiser, Coors, Raisin Bran, Special K, ESPN, NFL, Home Depot, Loews, Macy’s, Target and dozens of other brand names are well known to me.  But yesterday, all of these names faded away. A new name overtook every brand I ever knew: Nico. NICO was …

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AVOID THE SOCIAL MEDIA RUMOR TRAP

Using social media such as Facebook for business and non-profit organizations can be a trap of sorts. You want to interact with customers and prospects — but unlike paid media, messages and responses are more difficult to manage. CEOs are concerned that a nasty rumor will be planted by a …

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Me + Senator Schiavoni do TV spot for Our Valley Cooks

Senator Joe Schiavoni and I are on the end of this commercial promoting Our Valley Cooks for Kids. The event is the annual fundraiser for drug prevention programs for kids in the Valley and it is put on by Farris client Meridian Community Care. We are proud to be a …

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SHOULD YOU GO ON A TALK SHOW?

SHOULD YOU GO ON A RADIO TALK SHOW?That depends. If you are representing a cause such as a non-profit or a levy, you need to understand the view of the host of the radio show before you go on the air with him or her. Understand that in most cases, …

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There Should Be Playoffs for TV Commercials

Most of the TV spots we saw February 6 should never have made it to the Super Bowl IMAGINE THIS You have millions of dollars to spend on producing one or two TV commercials. Now pretend you have several million dollars more to run a commercial during the most-watched TV …

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11 Things You Can Do to Help Make 2011 a Successful Year

No one can do everything, but everyone can do something to improve their marketing, their community and their lives. Here are eleven things you can do to help make Twenty-Eleven a successful year. 1. ATTEND BRAND CAMP. Meet three times with key staffers to discuss your brand and your position …

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