Blog Archive

Why Is Chick-fil-A Better at Everything?

What would you do? You’ve been shopping all morning with your spouse, going from department store to furniture store to home improvement store, looking for things for your home. Now you’re both hungry. But you have much more shopping to do, and neither of you wants to take the time …

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How to Write Marketing Messages That Really Work

Novelists dream of getting on the New York Times Best Sellers list. Screenwriters picture themselves winning an Oscar and sharing the stage with Robert DeNiro. Songwriters may imagine the applause as they hear their name called at the Grammys. But those of us who write marketing messages imagine the smiling …

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Did Delivery Apps ANSWER a Need or CREATE One?

One of the reasons for the global success of McDonald’s is the low price of its food. If the regular menu isn’t cheap enough, there is plenty of selection on the dollar menu. Another reason for McDonald’s success is speed. Whether you go through the drive through or stand at …

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Are Magazines Still a Viable Media Option?

“The report of my death was an exaggeration,” wrote Mark Twain when asked by correspondent about rumors that he was on his deathbed. Likewise, the reports of the death of magazines has been exaggerated. In fact, magazine readership is up, says Statista, online research specialist. There were 225.2 million magazine …

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Influencer Marketing Is Hot — Will It Work for You?

How many types of marketing have you tried in the past ten years? Did you invest time and money into Social Media marketing? How about Google AdWords? Word-of-mouth Marketing? Did any of those make you rich? If you tried using any of these marketing tools without a complete strategy, careful …

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