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Blog Archive

Only the Strong, Smart and Lucky Win the Business Wars

Political divisiveness is sure getting nasty, isn’t it? American political parties punch it out on every issue — lying, cheating and seeking to cripple the competition. Well let me tell you, American politics are child’s play compared to American business. Some of America’s most recognized companies have surprising back stories. …

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Marketing Sends $31 Billion of TP Down the Drain

The recent pandemic stirred a surge of panic buying of toilet paper, resulting in empty store shelves and even a few fistfights over the few rolls that were available immediately after that. Some people called it a “shortage,” but that’s a misnomer. Americans use about three rolls a week, and …

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I Screen, You Screen…We All Watch TV Screens

Have you ever known someone who appeared to be very normal, but was involved in a very serious criminal activity? I can tell you, it’s shocking and upsetting. At least that’s how I felt when my friend Marty got involved with laundering money for a drug cartel. It seemed so …

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What Will Your Message Be When You Reopen?

Are you ready to watch a movie and eat some popcorn someplace other than your couch? Believe it or not, under the guidelines recently released by the White House, cinemas would be allowed to reopen in the first of three phases. As expected, it will be left largely up to governors to …

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Be Happy for Businesses Thriving During Coronavirus

When I was 10 or 11 years old, my cousin won a local radio contest and was chosen to take a coveted ride on an elephant during the Ringling Brothers circus show at a local venue. “Why can’t I ever win a contest like that?” I complained to my mother. …

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Don’t let your competitors get ahead of you — ACT NOW!

When the COVID-19 crisis winds down and you reopen, it’s not going to be “business as usual.” You’ll be starting over. Customer loyalty levels will be lower, because your customers weren’t being served. No relationships were being built or strengthened. No branding was reinforced. But if you’re ready, you can make up …

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New Farris-Created TV Spot Highlights Service Changes for WRTA

Farris Marketing produced an upbeat TV spot on a short deadline to help WRTA get critical service information out to riders and the public about their upcoming switch to offering only Countywide bus service. With a very short turnaround time, Farris had to think and work quickly while still maintaining …

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Marketers Must Keep Moving During Covid-19

What can marketers do during the COVID-19 health emergency? That’s what every marketing consultant, every member of a marketing department, and every owner, CEO or manager who directs and/or creates marketing for her organization is asking. There is no playbook for this situation, because this specific situation has never been …

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Mike Bloomberg’s $500 Million Marketing Lesson

Lay’s Potato Chips, part of PepsiCo, spent about $100 million on advertising in digital and national TV last year. In return, they received $1.7 billion in sales of the salty snack — making it the top player in the $8 billion potato chip market. Democrat Mike Bloomberg spent about $500 million on advertising his …

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Marketing for Double Invisible Services

I first read Selling The Invisible, a best-selling book by marketing consultant Harry Beckwith, 20 years ago. His book illuminated the difference between selling a product and selling a service. Selling a service can be more of a challenge because you are selling the invisible. The book has become a …

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Farris Helps Whistle & Keg Brand Make Some Noise

Clients Joe and Mike Thomas, owners of Whistle & Keg Brewery and Beer Hall, pose with life-size cutouts created by Farris Marketing for the Youngstown, Cleveland and Columbus locations. The plaques on the cutouts explain how to access Whistle & Keg’s Mile-Long Wall of 50 Taps with WK wristbands and …

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Super Bowl TV Spots — Some Score, Some Fail

26-year old Vanessa watched the TV commercials during the 2020 Super Bowl game so she didn’t have to listen to her boyfriend complain about the lousy officiating. Many viewers watched the spots hoping to be entertained. However, most of the approximately 100 million viewers watched the spots because they didn’t …

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