Blog Archive

Farris selected for BSHM Architects Website Revamp

Farris first created a website for the Youngstown- and Columbus-based architectural firm BSHM several years ago. It is now being given a new look and added functionality through technology that will enable company personnel to make additions and changes to the site. An extensive portfolio of over 100 projects the …

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Using Facebook’s Bluetooth Beacon to Connect with Customers

Look around the next time you’re at a restaurant, the mall, a baseball game or a movie theatre. Almost everyone has a smartphone in their hand. People want information at their fingertips and at a moment’s notice — and that’s how they get it. Supplying some of the largest chunks …

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The Brand Experience Creates Your Brand Image

Everyone wants a great Brand Image. They want their product or service or organization to be in demand, popular, desired, and the envy of all the competition. Sounds a lot like what we boys wanted when we were in junior high. Back then everyone had a suggestion on how you could …

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Heidi Daniel Named Librarian of the Year

Heidi Daniel, director of the Public Library of Youngstown and Mahoning County,  has been named Librarian of the Year by the Ohio Library Council. The award honors a librarian whose recent accomplishments have impacted the library profession and library service. Heidi was chosen for the honor from among the approximately …

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Farris Will Create a New Website for Medina Municipal Court

Farris Marketing has been selected to create a new website for the Medina Municipal Court in Medina County, Ohio. The new site, which is being completely reorganized and redesigned by Farris, will feature easier navigation and greater visual appeal. The website will provide detailed information about the Court’s divisions and …

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The Real Risks of Running Flash on Your Website

Not long ago, I received an email from a client who was concerned about Flash. Facebook recently urged Adobe to kill off Flash — their nearly 20-year-old platform —citing security vulnerabilities among other reasons. Google and Mozilla, developers of the popular web browsers Chrome and Firefox, also made announcements that …

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Farris Selected by OAM for Web Project

Farris Marketing recently completed a large and complex website project for the Ohio Association of Magistrates (OAM). This statewide organization represents the interests of over 500 Magistrates in Ohio. Farris designed a completely new database-driven website for OAM with many enhanced capabilities, including searchable profiles of all Ohio Magistrates. Like …

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Develop a Brand Name with Bark and Bite

Choosing a brand name or changing your existing brand name is challenging. I’m always looking to develop a name that has “Bark” — grabs attention and stands out from the crowd and also“Bite” — it grabs you with emotion or some other connection. There is much speculation out there as …

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Farris Selected by VacQua Industrial Services

Farris Marketing recently completed marketing projects on behalf of VacQua Industrial Services. This Youngstown firm specializes in hydro excavating, dry ice cleaning, industrial vacuuming, water blasting and pressure washing surface cleaning. Farris designed a new, visually appealing website for VacQua and also created direct mail materials. All Farris-designed websites include …

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Farris Completes Projects for PNDC

Penn-Northwest Development Corporation (PNDC) is an agency whose goal is to bring new businesses to Mercer County by connecting them with government programs such as loans, tax incentives and low-cost land. PNDC selected Farris Marketing for several initiatives to help them achieve that goal. Farris created a microwebsite (MakeItInMercerCounty.com) that …

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Farris Adds Mill Creek MetroParks as Client

Mill Creek MetroParks is one of the largest local parks in the United States. With the appointment of a new Executive Director in January 2015, Mill Creek MetroParks is entering a new era that will be marked by increased visibility and community outreach The MillCreek MetroParks board turned to Farris …

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Clinton and Bush Logos Delight and Disturb

When I saw the campaign logos for Hillary Clinton and Jeb Bush — two of the early front-runners in the 2016 presidential election — I was struck by how unusual they were. So I sent them — along with logos from the campaigns of Ted Cruz, Marco Rubio and Rand …

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NBA T-shirt Giveaways — Conformity or Community?

If you happened to be one of the more than 23 million viewers who tuned in to watch NBA finals featuring the Cleveland Cavaliers and the Golden State Warriors, you may have noticed noticed a pretty amazing sight. Almost every fan was wearing a matching T-shirt. Yes, the fans, not …

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65% of New Customers View Your Website With a Smartphone

But only one in four websites are mobile-ready. If your website has not been optimized for mobile viewing, it’s difficult to view and links don’t work well. Worse, Google lowers your search ranking. Prospects who do find your website leave quickly and end up on your competitors’ mobile-friendly sites. A …

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Consumers Are Still Crazy About Coupons

It was a $5 drill bit. I ran in into Sears, grabbed the drill bit and handed the clerk my cash. I didn’t even want a bag. I wanted to grab my receipt and run. But I had to wait while the register spewed out a half-dozen pieces of paper. …

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The Five Best Reasons to Revamp Your Website

Every website needs a facelift from time to time; subtle additions to the site or its features should be done on a regular basis. But at some point your website will need more drastic changes — a redesign or revamp. Maybe you sense you’ve squeezed as many miles out of …

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Online Reviews: Are They Dreams or Nightmares?

A few nights ago, I had a strange dream. My wife and were eating dinner and she asked how my day went. “Let me check,” I told her, and picked up my iPhone. “Hmm, I got four stars from an employee I let leave work early to bring her dog …

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What’s Your Superpower?

A few weeks ago, I was invited to join an elite group that was embarking upon a special mission to save the world and bring all villains to justice. There were three of us: my grandson Nico, age three and a half; my granddaughter Ava, age two; and me. Nico …

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Always Bring A Gun To A Sword Fight

There’s a scene in the blockbuster movie Raiders of the Lost Ark that everyone loves. Indiana Jones, played by Harrison Ford, has just arrived in Cairo when his partner Marion Ravenwood is kidnapped by the Nazis. Indy starts running through a crowded Egyptian bazaar, desperately searching for her. Suddenly, the …

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Super Bowl Advertising – All About That Base

What was the best TV commercial during Super Bowl XLIX? What was the worst? Depending on who you ask and what criteria you use to judge the spots, the opinions differ quite a bit. So sometimes it helps to look at the overriding themes. One theme you might have noticed …

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The Only Marketing Plan You’ll Ever Need

Yes, this is the only marketing plan you’ll ever need — and if it seems simple, that’s because it is. But even though it’s simple, it’s not easy. In fact, this plan is a real challenge. And remember, this just the bones; you have to add the meat. If you’re …

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Building Blocks For Non-Profits

Non-profit organizations play a critical role in in America. The dynamics of their growth are unique and different than commercial, for-profit ventures. But they become more alike once the non-profit organization grows to a certain level. As few as ten years ago, branding, marketing and paid advertising was rarely discussed, …

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Christmas Creep Starts Earlier Every Year

“Did you get my letter Santa?,” my kids would ask. “Of course!” he would lie. Then he’d wink at us parents and say, “But Santa gets so many letters, it’s hard to remember. Why don’t you tell me what you asked for?” Typically, Santa would officially arrive in most large …

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Did The Marketing Grinch Steal Christmas?

Every Consumer in ConsumerVille liked Christmas a lot, But it was rumored that Marketing — simply did NOT! ConsumerVille Leaders claimed “Marketing hates the Christmas season!” But they never said why…never gave us a reason. They said what Marketing was doing was just not right. It had a grip on …

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Same Wants. Different Words.

“Our customers are different,” says a prospective client in our first meeting. If I’ve heard that once, I’ve heard it a hundred times. I’ve been told “Our customers are different” by retailers, wholesalers, manufacturers, medical professionals, brokers, bakers and consultants. “Our customers are different,” says the owner of the limo …

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Communication Failures — Bad for you and your brand

In Cool Hand Luke, the famous 1967 film staring Paul Newman, the captain of the prison guards tells a prisoner named Luke that the sound of his chains clicking should remind him that what he was being told was for his own good. The wise-cracking Luke replies, “I wish you’d …

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Working With Upset Customers

Most of us have been on both sides of the fence. We’ve been treated poorly — or at least with indifference — by a customer service rep, manager, retail worker or phone person. And if you’re in business, you’ve probably had the occasional upset (or maybe even unreasonable) customer to …

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Are You A Marketing Guru?

In this age of reality TV shows like SharkTank and viral videos on YouTube — everyone is becoming more aware of marketing. That represents a giant increase in awareness, because until about 15 years ago, most people thought marketing was a trip to the grocery store. Of course, marketing could …

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Sharp Marketing From Dollar Shave Club

It’s a very rare thing: a true story about a successful company or organization in which marketing is the recognized hero. Usually, successful organizations like to point to “getting into the market at the right time” or “answering a need” as the reason for the cash register’s continued ringing. That’s …

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Lessons From The Watermelon King

July is usually the hottest month of the year in Ohio. In July of 1966, I was just a kid, and it seemed especially hot. Air conditioning was still a rarity. If you wanted A/C, you went to a movie. In cars and in homes, it was practically nonexistent. But …

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Get That Fomo Working

It’s five o’clock. You’ve had multiple text messages from friends urging you to join them for a drink at the local watering hole. You’d like to go. You could use a drink. But you also need to do some laundry tonight or you’re going to be wearing YSU sweatpants and …

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Meetings Worth Staying Awake For

I like being alone sometimes. I’m not a hermit or a monk. But I could be Elton John’s Rocket Man or the guy that does a solo crossing of the ocean. Of course I want to come to back to civilization, but I don’t mind leaving for a good stretch. …

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Deadly Marketing Mistakes

I drink a lot of coffee. So I have those Keurig coffee machines at home and in the office. I’d have one in my car but I’m pretty sure K-Cupping would be more distracting than texting. You know how it works. You just put your cup underneath the spout, press …

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