Blog Archive

She Has the Gold/Makes the Rules

Shake n’ Bake TV commercial script— “Grandma, can I help you make your special fried chicken?” says 8-year old Sally. “If you can keep a secret…I use Shake ’n Bake now,” says her sneaky grandmother. Sally is shocked: “You DO?”  “Sure. I’ll show you,” says Grandma.  “First we shake,” as …

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UGC: Try it. Don’t Fight It.

Most people would describe Jerry Cortez as a pretty tough guy. Now a successful entrepreneur, he paid for part of his college tuition by fighting in “smokers” — non-sanctioned boxing matches. Jerry is not scared by much. Yet, halfway through my presentation, Jerry started sweating, his pulse increased and his …

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Facebook Live Helps Mom of Six Build Her Business

There’s a house in Boardman, Ohio with a dual personality. Most of the time, it’s a family home. The family includes Colleen Thomas, her husband William, and their six children: Katie, age 16; William Jr., 7; Brooklyn, 6; Savannah, 4; Alexandria, 2; and one-year old Madison. Oh… they also have …

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Should it be an Ad…a Post…or PR?

God says to me with a kind of smile, “Hey how would you like to be God awhile And steer the world?” “Okay,” says I, “I’ll give it a try. Where do I set? How much do I get? What time is lunch? When can I quit?” “Gimme back that wheel,” says …

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Tracey Ramun Joins Farris Marketing

Oct 20, 2017 — Ms. Ramun named Account Manager/Social Media Director Tracey Ramun of Canfield has joined Farris Marketing as Account Manager and Social Media Director. An experienced marketing professional, Ms. Ramun started her career at WFMJ-TV and most recently ran her own branding firm. “We are thrilled to have Tracey,” …

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Jumping from a GOOD Idea to a BETTER Idea

Barbers Jump From A Good Idea To A Better Idea Luigi and Francisco were entrepreneurs living in a small village in Europe during the Middle Ages. One day in the spring of 1163 AD, they were sitting in the castle courtyard trying to come up with a small business idea. …

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How Halloween Became a Marketing Monster

Ok marketers, try this little one-question survey on your friends and their children: What kind of person traveled from town-to-town, usually riding in railroad box cars, working for short periods of time, but always moving on, because he loves adventure and the journey? (Correct Answer: “A hobo.”) For bonus points, …

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Get Past Your Middle with a Marketing Mindset

With the notable exception of Double Stuf Oreos, the middle is the worst part of most things. Consider the middle of your body — your waist — which acts like a billboard advertising “This person has not done a sit-up since high school.” How about the middle seat on an …

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Perception of Your Brand Changes as Your Story Unfolds

They say a story has no real beginning or end — only points at which you start and stop watching. If you began watching on March 30, 1981 at 3:34 pm, you’d see President Ronald Reagan being wheeled into an operating room at George Washington University Hospital.  The 40th president …

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Create a Niche to Get Rich, Happy — or Both

I drank my first six cans of Red Bull over the course of one very long night in Las Vegas in 2001. The Red Bull slogan was “It gives you wings.” In retrospect, “It gives you horns” might be more apropos. Prior to trying Red Bull, I had never heard …

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Two Must-Read Marketing Books

George Farris, CEO and Senior Brand Coach of Farris Marketing, reads at least one marketing or business book a week. He’ll be the first to tell you there are a lot of duds out there, and a lot of books that have very little useful or practical advice or insights …

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Marketing and The One-Man Band

It’s 8:30 p.m. and many of the tourists in this southwest Florida resort town are just starting their evening. But Andres Colin, singer, songwriter and one-man band, is already two and a half hours into his gig on the open-air patio of The Hub Baja Grille. Even though the sun …

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Big and Little Lies in Life and Advertising

I’m a Liar That’s right. I admit it. I lie all the time. I lie so much, they wrote “Liar, liar, pants on fire” about me. As a matter of fact, my pants are smoking right now — and it’s not because I had chili for lunch. Well, maybe the …

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Baseball, Hot Dogs and YouTube

The temperature is a perfect 73 degrees on this early summer evening in northeast Ohio. A gentle wind meanders across the bright green turf of the youth baseball fields in Boardman’s Field of Dreams facility. Seven or eight games are being played simultaneously, and hundreds of parents and siblings of the …

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All You Need to Know about Marketing — in just 30 Quotes

It’s hard to be smart. It stretches the brain — and that hurts. Sometimes, it’s best to use someone else’s brain and just look smart. (I’m good at that.) Luckily, I’ve discovered that pretty much all marketing knowledge can be found in just 30 quotes— which I have provided here …

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When Will a Robot Take Over Your Marketing?

It was Google’s giggle that got to me. Siri’s snicker actually started it, but it was Google’s giggle that made me snap. It happened while I was driving to work last week (although technically, my car was driving and I was riding). I was having a group discussion with my co-workers …

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Making TV with Meridian HealthCare

George Farris (far left)  and Larry Moliterno (far right) posed with actors during a break in taping new TV commercials Farris Marketing developed for Meridian. Larry Moliterno, CEO of Meridian HealthCare, has long been the public face of Meridian and  was featured in the spots.  George Farris of  Farris Marketing wrote and …

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Getting Social with WRTA

Mike McKay and Joe Kuzma of Farris Marketing planning social media strategy with Dean Soroka, HR Director and head of social media at Western Reserve Transit Authority.  Farris Marketing provides content and technique training for clients as part of website and social media site development. …

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How We Got Men to Change Their Underwear

Ask the next guy you see what color underwear he’s wearing. You’d better make that the next guy who you actually know — so it’s a little less awkward. Don’t let the guy check, just tell him to make his best guess. Even ten years ago, assuming you got past …

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Creating Desire to Increase Sales

I’m a rat — a big, fat rat. My whiskers are twitching, my beady black eyes are focused and my leathery gray tail is curled up under me. Right now, I’m excited because I smell something. I think it’s cheese. Oh, I want that cheese so bad. I wish I …

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Find and Cultivate Your Ultra-Customers

Most of the stuff you own is stuff you don’t need. Let me repeat that. Most of the stuff you own is stuff you don’t need. I’m talking like 70% of your stuff. You don’t need it now — and probably never did. In fact, most of us could throw …

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Rebranding Non-Profit Organizations

Joe Shorokey, CEO of Alta Care Group joins George Farris, CEO and Senior Brand Coach at Farris Marketing, to talk about rebranding non-profit organizations — and specifically, Joe’s organization, which had been known as D&E Counseling for over 40 years. They review the pros and cons of rebranding and the biggest obstacles to rebranding — …

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Superhero Marketing For Us Mortals

Faster than streaming video. More powerful than a Donald Trump Tweet. Able to leap annual sales records in a single weekend. Look! Up in the sky. It’s a drone. A boosted Facebook post. Wait… It’s Superhero Marketing! Yes, it’s Superhero Marketing, strange visitor from another planet who came to earth …

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The Power of Surprise in an On-Demand World

I love mashed potatoes. Always have. When I was ten or eleven, I would actually dream about those steaming white piles of creamy delicious Idaho darlings. My potato dreams were not darkened with gravy, nay, they were always topped with shimmery golden butter dripping down those soft mountains of delight. …

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Five Marketing Lessons You Can Learn in Preschool

Captain Kangaroo, Mr. Green Jeans and Mr. Moose were my preschool teachers. At least that’s what it seems like now. They were probably as close to preschool teachers as most kids had in the 60’s. Apparently, after several years of watching the Captain every weekday morning on CBS, you were …

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Vote for your favorite Super Bowl commercial

You Vote! You Decide! See how your choice matches up to the national polls. Just watch the Super Bowl, then vote, and add a comment if you want. Results will be announced in this space and on social media later this week. If you need a refresher on what some …

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How to Produce Creative Marketing

Having a baby can be an incredibly challenging and exhausting process. As a disclaimer, I admit I have only witnessed this phenomenon — not actually experienced it. But that said, I feel pretty safe in saying that in the vast majority of cases, the person going through the childbirth process …

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17 Simple Marketing Tips for 2017

As you head into 2017, remember that some of the best and most effective marketing tips are often also the most simple. Here is list of my simple-but-effective tips. Not every tip applies to organization but there are at least several that will apply to you. Keep them handy for …

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In Marketing, There’s No “Silver Bullet”

Marketing That Makes a Difference #27 George Farris, CEO of Farris Marketing, points out that there’s no one “silver bullet” that will magically take your marketing efforts to the next level. Instead, you need several different types of bullets in your arsenal in order to succeed. Contact us for more …

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How Did the Media Blow It?

George Farris, CEO of Farris Marketing, talks about the lessons marketing professionals can learn from the failure of the media to accurately predict the results of the 2016 Presidential Election. Visit https://www.farrismarketing.com or call 330-782-8061 for more information on how Farris can help your business stand out in the marketplace. …

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Creating Change Is the Boss’s Job

It’s the boss’s job to create change. The boss might be the marketing professional who’s in charge of a department or an account, the CEO or other senior officer who is heavily involved in marketing, or the business owner whose marketing efforts could spell success or failure for his or …

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Which is Better — Traditional or Social Media?

Maybe I’m a soulless, shallow jerk — but I’m NOT a fan of old stuff. Antiques? They’re boring. Famous paintings of royalty in velvety clothes? Snore City. Speaking of royals, after a trip to England, I was asked how I liked London. “Too many old buildings,” I said. “Our pub was …

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Words, Images and Actions That Influence and Convince

It was a shame to disagree with a friend on such a beautiful fall day. Leaves were turning bright gold, shiny orange and chocolate brown. Over a period of weeks, they floated down to a well-worn lawn in front of our house. Then one day, it looked like the trees …

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Social Media Marketing in 2017

Dear Reader: The year “2017” in the headline isn’t a typo. Halloween merchandise has been on store shelves for three months. Christmas merchandise started popping up right after Labor Day. So I’d say the time is right to be looking at Social Media Marketing Trends for 2017. You might also …

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Q & A Brainstorm

Some people might call it brainstorm. But don’t get excited. It’s probably more of a “brain-light shower.” When readers contact me on social media or via email, I usually reply to questions via whichever medium was used to ask the question. But it occurred to me that, since many people …

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